17M+ VIEWS *** NATIONAL PRESS COVERAGE *** VIRAL CONTENT *** 8+ YEARS EXPERIENCE *** FULL CYCLE PRODUCTION *** STRATEGY & ANALYTICS *** CREATIVE LEAD ***
SELECTED PORTFOLIO HIGHLIGHTS
17M+ VIEWS
80K+ LIKES
zero MEDIA SPEND
gained NATIONAL PRESS COVERAGE
FEATURED IN CHANNEL 4 DOCUMENTARY
OVER 30 PIECES OF RECOGNITION ON LINKEDIN
FROM MARKETING PROFESSIONALS AND
CREATIVE DIRECTORS
17M+ VIEWS
TALENT COLLABS X
ENTERTAINMENT
COMMERCIAL PROMOTIONS
HOTEL WALKTHROUGHS
DESTINATION SPOTLIGHTS
VIRAL TRENDS
8+
years experience within social media working for well-known commercial companies
17M+
views on just one stand-alone organic piece of content
25+
pieces of viral organic content hitting over 1 million views
600K
followers on social channels for a brand with a growth from zero
COLLABS & PARTNERSHIPS
CAMPAIGN & PROJECT
MANAGEMENT
PERFORMANCE &
INSIGHT
Connecting brands with the right creators and partners to produce authentic content that builds trust and expands reach.
I handle the full delivery of campaigns, keeping everything aligned, on schedule, and running smoothly from start to finish.
I track, analyse, and optimise performance, turning data into clear insights that improve content and drive better results over time.
SOCIAL STRATEGY
I create tailored social strategies built around your audience, your goals, and what actually performs, giving your content clear direction and purpose.
PAID MEDIA
CREATIVE & CONTENT
From idea to final edit, I produce high-quality, platform-first content designed to capture attention, engage audiences, and deliver results.
I plan and manage paid social campaigns with a focus on performance, helping you reach the right audience and maximise return on investment.
I'M JO...
I’ve spent the last 8+ years working in social media, helping brands create content that actually works...not just looks good.
I’m just as comfortable building strategy as I am getting fully stuck into the creative side, whether that’s coming up with ideas, shooting content, or refining what’s already there to perform better.
I’ve worked on campaigns that have reached millions, but I’m always focused on what that means in real terms: growth, engagement, and results that make a difference.
I keep my approach straightforward and collaborative. No unnecessary jargon, no overcomplication - just clear thinking, good content, and a focus on what’s going to work best for you.
If you’re looking for someone who can bring both creative ideas and a solid understanding of performance, I can help make your social work harder.
areas of expertise
I keep things simple and flexible, adapting to your project while following five key stages:
Building a tailored plan that outlines the approach, platforms, and content that will deliver the best results.
Understanding your brand, audience, and goals - so everything starts with clarity and direction.
Developing ideas and producing content designed to capture attention and perform across platforms.
Executing campaigns/content seamlessly, ensuring everything goes live smoothly and on schedule.
Tracking performance, refining the approach, and continuously improving results over time.
01. DISCOVERY
02. STRATEGY
03. CREATIVE & PRODUCTION
04. LAUNCH & DELIVERY
05. OPTIMISATION & GROWTH
let’s win on social, together :)
Let's get social!
Get in touch...
CAPTURING CREATIVITY *** ATTRACTING OPPORTUNITY *** CAPTURING CREATIVITY *** ATTRACTING OPPORTUNITY *** CAPTURING CREATIVITY *** ATTRACTING OPPORTUNITY *** CAPTURING CREATIVITY *** ATTRACTING OPPORTUNITY ***